Integrated Marketing Strategy Service

I am committed to providing comprehensive integrated marketing strategy services that seamlessly combine online and offline channels to help brands achieve efficient communication and deep influence in target markets. Through precise market analysis, innovative creative design and cross-platform implementation support, we are committed to creating a consistent and compelling customer journey for your brand and maximising the return on investment (ROI) of your marketing.

What I Offer？

Market Insights & Strategy Development

• Conduct in-depth research on target markets, industry trends, and competitors.

• Analyze customer behaviors to identify pain points and needs.

• Develop a tailored marketing strategy that aligns with your brand positioning, encompassing both digital and offline approaches.

Offline Event Support

• Plan and execute offline events, such as product launches, trade shows, and customer engagement activities.

• Integrate online promotions with on-site interactions to enhance customer participation.

• Provide event day support, including vendor coordination, guest management, and contingency planning.

Performance Evaluation & Optimization

• Provide post-campaign reports, including metrics on traffic, engagement, and conversion rates.

• Offer actionable recommendations based on performance data to optimize future campaigns.

Online Marketing Solutions

• Digital Channel Optimization: Strategically leverage social media platforms like Instagram, Facebook, LinkedIn, XiaoHongShu, and Douyin for precise advertising.

• Content Marketing: Create compelling multimedia content tailored to your audience.

• Data Tracking & Analysis: Monitor KPIs in real-time and adjust strategies dynamically to improve performance.

Online-to-Offline (O2O) Integration

• Omnichannel Interaction: Design campaigns that bridge online activities (e.g., livestreams, social media challenges) with offline experiences (e.g., retail pop-ups, exhibitions).

• Cross-Platform Consistency: Ensure cohesive branding and messaging across all customer touchpoints.

• Customer Data Integration: Leverage CRM systems to collect and utilize customer behavior data for ongoing marketing efforts.

Why Work With Me?

• Proven Expertise: With hands-on experience in real estate, retail, and exhibition marketing, I understand how to drive results in diverse industries.

• Holistic Approach: I combine strategic thinking with detailed execution to deliver a seamless marketing experience.

• Data-Driven Results: I focus on measurable outcomes, ensuring your investment leads to tangible benefits.

• Tailored Solutions: Each strategy I create is designed specifically for your brand’s goals and audience.

Who Can Benefit?

• Brands Launching New Products: I design campaigns that create buzz and drive awareness for your latest offerings.

• Businesses Seeking Brand Elevation: Strengthen your brand’s identity and reach with a unified marketing strategy.

• Seasonal Promotions: Amplify your campaigns during key moments with integrated online and offline efforts.

• Customer-Centric Organizations: Enhance your relationships with personalized CRM and retention strategies.

How It Works

Initial Consultation: I will discuss your goals, audience, and budget to understand your specific needs.
Strategy Development: I’ll design a customized, data-backed integrated marketing plan tailored to your brand.
Execution: I’ll coordinate every aspect of your campaign, ensuring smooth implementation.
Evaluation & Feedback: I’ll provide a detailed report and recommendations for future improvements.